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Denim is no longer our daytime wear only

The new trend moved the classic day denim into the cocktail hour outfit.

Numerous designers have taken everybody’s favourite indigo and tailored it into a beautiful evening wear with demure dresses and figure-hugging outfits.

At first sight, denim as evening wear may seem a weird nonconventional choice and we have the example of Britney Spears and Justin Timberlake who wore matching denim appearances in 2001 for the red carpet and were harshly criticized. But the way designers used the denim in evening creation is an ingenious one. The outfits instead of looking trashy look quite classy with dark washes and non-distressed denim.

There is such a wide variety of denims, shades and finishes available, that you can easily choose the right ones for an elegant cocktail dress. You can also combine elements in order to create the perfect wear for a dinner out at a fancy restaurant, like a cute button-down top with a dark denim pencil skirt and coloured pumps.

The makeover of the denim is indulging this season. Stella McCartney, Alexander McQueen, Roland Mouret and other fashion big names helped in the remake of the fabric as Selfridges recently opened Denim Studio space.

“For me, denim works as evening wear because it is unexpected,” says Mouret, who fashioned a body-con sheath dress for the Denim Lovers collection. “It isn’t a fabric choice, it is a reflection of the wearer’s attitude - and to me that attitude embodies the Roland Mouret woman.”

Denim is a classic, timeless and iconic fabric and there are so many ways to wear it. Using darker washes like inky blue shades, deep indigo can guarantee the success of an evening outfit.