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Lana Del Rey for H&M

Lana Del Rey is seductive in the images for her H&M campaign.

The 26-year-old singer is the new face for the popular clothing brand.

She has made the music world her own - and now Lana del Rey has been welcomed into the fashion world with open arms too. 

In one short year, the star has been signed up by Next modelling agency, seen her backcombed hairstyle go mainstream, and had luxury design firm Mulberry name a bag after her.

The latest project for the 26-year-old singer and songwriter? Modelling for high street store H&M. We were treated to a glimpse of the autumn campaign back in September, and now H&M has unveiled even more images featuring the American starlet to promote its latest clothing range.

The photographs were taken by industry expert Sølve Sundsbø, who has worked with Coldplay on the A Rush of Blood to the Head album sleeve, and to accompany the campaign, Lana released a haunting cover version of the song Blue Velvet, which can be heard playing in stores across the nation.

Sultry singer Lana Del Rey’s unique personal style has captured the attention of the fashion world - and earned her a new role as the global face and voice of H&M’s fall campaign.

Channeling Del Rey’s signature retro style, the entire campaign has a vintage feel to it, with the singer posing with a vintage car in for the print campaign and singing into an old-school mic for the film ad.

In a world chock full of Kim clones and Gaga’s trying to shock, Del Rey is refreshingly original-beautiful and sultry one minute, strange with rich, menacing undertones the next.